COME TOGETHER

Level Shoes | RAMADAN '24

CREATIVE & ART DIRECTION | GCC & GLOBAL | OMNI-CHANNEL CAMPAIGN | DIGITAL, PHYSICAL & PRINT

Creative and content direction for Level Shoes’ Ramadan 2024 campaign, Come Together, overseeing the process from concept development to final execution. The campaign encompassed two key pillars: a commercial campaign and a community-led editorial. The commercial campaign spotlighted a curated mix of own-bought and concession brands, integrating brand partnerships into a cohesive narrative. The editorial campaign highlighted 10 community profiles, shot across Europe, the UAE, KSA, and Kuwait, celebrating togetherness during the season. Delivered a 360 visual merchandising strategy including window displays, a pop-up space, and event magelists, ensuring a unified brand experience throughout the season. The campaign also marked the launch of Level Shoes’ new signature coral packaging, reinforcing brand identity across all touchpoints.