REFLECT NOW

Level Shoes | HOLIDAY '23

CREATIVE & ART DIRECTION | SALT LAKE, UAE | 360 OMNI-CHANNEL CAMPAIGN | DIGITAL, PHYSICAL & PRINT

Creative and art direction for Level Shoes’ Holiday ‘23 campaign, Reflect Now, shot in Salt Lake (Abu Dhabi) with international talents. Worked closely with own-bought and global concession brands to build a cohesive visual narrative, rolled out across all digital platforms, website, CRM, social channels, print, and in-store touchpoints. The 360° omnichannel campaign also included the direction of visual merchandise and the development of a new festive packaging design, ensuring a unified brand identity and elevated holiday experience across every platform.