THREADED TOGETHER

RAMADAN '25 | Threads Styling

CREATIVE & ART DIRECTION | ACROSS UAE | OMNI-CHANNEL CAMPAIGN | DIGITAL

Creative and art direction for Threads Styling’s Ramadan 2025 campaign, “Threaded Together,” shot across multiple locations in the UAE. Developed a cohesive brand strategy and visual narrative celebrating unity and reflection during the season, translating the brand’s luxury fashion aesthetic into striking imagery for digital, social first, and campaign assets. Oversaw the creative process from concept development through final execution, ensuring every visual element reinforced the campaign’s theme and elevated brand presence.