ASICS GEL KAYANO

LAUNCH '23 | Level Shoes

CREATIVE & ART DIRECTION | DUBAI, UAE | BRAND PARTNERSHIP | DIGITAL, PHYSICAL & PRINT

Creative and art direction for the Level Shoes x ASICS campaign celebrating the heritage of the iconic Gel-Kayano. Developed a visual narrative that paid tribute to the shoe’s history of innovation, comfort, and style while positioning it within contemporary culture. Oversaw the creative execution for a special event at Honeycomb Hi-Fi, Dubai, an eclectic space, where heritage storytelling and modern aesthetics came together to reflect both brand identities. Final content was delivered across digital platforms, including organic and paid medias, amplifying the collaboration’s impact and driving engagement with both sneaker and lifestyle communities.