SUMMER ‘23

Level Shoes

CREATIVE & ART DIRECTION | RIO DE JANEIRO, BR | OMNI-CHANNEL CAMPAIGN | DIGITAL, PHYSICAL & PRINT

Creative and art direction for Summer ‘23 omni-channel campaign, shot in Rio de Janeiro / Brazil. Combined sun-soaked, resort-style visuals with aspirational lifestyle storytelling, developing a seasonal narrative that highlighted key collections. Worked collaboratively with concession and own-bought brands to ensure consistency of storytelling. Final assets were delivered across digital platforms — including website, CRM, and social — as well as in-store touchpoints, creating a cohesive omni-channel holiday experience that reinforced brand identity and drove customer engagement.