LOVE IS IN THE AIR

VALENTINE'S DAY '24 | Level Shoes

CREATIVE & ART DIRECTION | DUBAI, UAE | OMNI-CHANNEL CAMPAIGN | DIGITAL

Creative direction for Level Shoes’ Valentine’s Day 2024 campaign, developed in close collaboration with both own-bought and concession brands. Built a cohesive visual narrative that celebrated love and modern luxury, translating the brand’s fashion-forward aesthetic into impactful imagery for digital, social-first, and omnichannel assets. Oversaw the creative process from concept to execution, ensuring each touchpoint reinforced the campaign’s theme while elevating brand presence across platforms.